Вывести надпись на фото в карточке товаров

echo '<a class="js_shop_img shop-item-image'.(empty($k) ? ' active' : '').'" href="'.BASE_PATH.$img["link"].'" rel="prettyPhoto[gallery'.$result["id"].'shop]" style="background-image:url('.BASE_PATH.$img["link"].')" image_id="'.$img["id"].'">';
break;
case 'large_image':
echo '<a class="js_shop_img shop-item-image'.(empty($k) ? ' active' : '').'" href="'.BASE_PATH.$img["link"].'" rel="large_image" width="'.$img["link_width"].'" height="'.$img["link_height"].'" style="background-image:url('.BASE_PATH.$img["link"].')" image_id="'.$img["id"].'">';
break;
default:
echo '<a class="js_shop_img shop-item-image'.(empty($k) ? ' active' : '').'" href="'.BASE_PATH.$img["link"].'" style="background-image:url('.BASE_PATH_HREF.$img["link"].')" image_id="'.$img["id"].'">';
break;
}
echo '<img src="'.BASE_PATH.$img["link"].'" alt="'.$img["alt"].'" title="'.$img["title"].'" image_id="'.$img["id"].'">';
echo '</a>';
$k++;
}
echo '<span class="shop-photo-labels">';
if (!empty($result['hit']))
{
echo '<img src="'.BASE_PATH.Custom::path('img/label_hot_big.png').'">';
}
if (!empty($result['action']))
{
echo '<img src="'.BASE_PATH.Custom::path('img/label_special_big.png').'">';
}
if (!empty($result['new']))
{
echo '<img src="'.BASE_PATH.Custom::path('img/label_new_big.png').'">';
}
echo '</span>';

echo '<span class="icon-zoom">&nbsp;</span>
<span class="js_shop_wishlist shop_wishlist shop-like'.(! empty($result["wish"]) ? ' active' : '').'">&nbsp;</span>';

echo '</div>';
if($result["preview_images"])
{
echo '<a class="control-prev shop-previews-control" href="#">&nbsp;</a>
<a class="control-next shop-previews-control" href="#">&nbsp;</a>';
echo '<div class="shop_preview_img shop-item-previews items-scroller" data-item-per-screen="3" data-controls="shop-previews-control">';
foreach ($result["img"] as $img)
{
echo ' <a class="js_shop_preview_img item" href="#" style="background-image:url('.$img["preview"].')" image_id="'.$img["id"].'">&nbsp;</a>';
}
echo '</div>';
}
}

echo '</div>';

echo '<div class="shop-item-right">';
echo '<div class="shop-item-info1">';

//вывод артикула
if (!empty($result["article"]))
{
echo '<h4 class="shop-item-artikul">'.$this->diafan->_('Артикул').': '.$result["article"].'</h4>';
}

//вывод производителя
if (!empty($result["brand"]))
{
echo '<div class="shop_brand">';
echo $this->diafan->_('Производитель').': ';
echo '<a href="'.BASE_PATH_HREF.$result["brand"]["link"].'">'.$result["brand"]["name"].'</a>';
echo '</div>';
}

//вывод рейтинга товара
if (!empty($result["rating"]))
{
echo '<div class="shop-item-rate rate">'.$this->diafan->_('Рейтинг').": ";
echo $result["rating"];
echo '</div>';
}